Another Travel Technology Show has come and gone.
It is hard work but well worth the opportunity to meet old friends as well as making new ones. This year really showed that Tour Operators are taking web browser based systems to heart! Interest in MARS was higher than ever, many people said that they had heard excellent reports about the software. News of our win at the WTM/Travelmole Technology awards has obviously spread.
We were showing many new features this year, items like VOIP phone integration, enhanced email and tasks (queues) were very well received. Probably the most exciting business advance shown anywhere at the show (in my opinion) was our SQL Server 2005 reporting module. We were able to show potential customers the enormous advantages of the new reporting engine, which allow MARS users to provide virtually any type of management report. These include minute to minute comparisons of internal and on-line bookings showing (for example) bookings from affiliates and on-line sources such as google referrals.