MACH associates

Driveline Golf is now using the latest technology from Mach Associates to dynamically package all aspects of its holidays for instant sales on the Web.

The golf specialist has taken the latest version of Mach’s MARS system to give customers greater flexibility in building element of their own package on-line before buying.

Said Director Paul Melly: “MARS’ flexibility means the booking can include party members playing at different courses and times than the main party, or staying at different accommodation. It also offers the ability book specific tee times, and particular items such as golf carts and meals”.

The system can also produce multiple quotes for a package until the customer is satisfied and wants to book, and which point all communication can be done by email, direct from the booking, cutting the cost of office administration.

With MARS this can be done at a fraction of the time, and cost that it would take with traditional ‘legacy’ systems that were designed in the early 1980’s. For example bookings on Galileo can be made seamlessly via the Internet, with no £500 a month fee, as can direct ferry and Eurostar reservations.

Added Paul Melly: The fact that Mars is Web based meant the large costs involved with installing a legacy type system and maintaining it thereafter just do not exist. MARS does not have the sort of up front, development or maintenance costs of those legacy systems. It offers a “credible option for a niche tour operator without affecting the bottom line too much”.

Released: 14 April 2003